In the wake of the Las Vegas attack, Casey Neistat published the video, "LET'S HELP THE VICTIMS OF THE LAS VEGAS ATTACK". A video talking about how the attack has made him feel helpless and the needed to somehow help the victims. "...like right now in the emotion that I feel now is one of helplessness. Helpless because I'm just one person and I don't know what I could do." Neistat created a GoFundme to support the victims and the victims' families. As well as donating all of the advertisement revenue from the video to them. Stating, "I put an ad at the beginning and an ad at the end, so all of the Adsense revenue from this video will also be donated."
Oddly yet unsurprising, YouTube decided that Casey Neistat charity video was not suitable for advertisers. Flagging and demonetizing the charity video. Neistat took to Twitter sharing a screenshot from his Creator Studio Dashboard showing the video demonetizing.
literally a video about charity.. where i state all Adsense is going to that charity.. youtube says NOT SUITABLE FOR ADVERTISERS pic.twitter.com/PBvHFNNuGy— Casey Neistat (@CaseyNeistat) October 5, 2017
YouTube responded on to Neistat's tweet saying, "We [heart emoticon] what you're doing to help, but no matter the intent, our policy is to not run ads on videos about tragedies."
We ❤️ what you're doing to help, but no matter the intent, our policy is to not run ads on videos about tragedies.— Team YouTube (@TeamYouTube) October 5, 2017
However, people quickly pointed out that videos posted by media outlets related to the attack were not demonetized on YouTube. Replying back to YouTube's statement with screenshots of ads playing on these videos. Sparking Philip DeFranco to tweet out to YouTube saying their response was bullsh*t, with screenshots of YouTube's response and a GMC advertisement playing on Jimmy Kimmel's YouTube video on the Las Vegas attack.
Oh really? pic.twitter.com/2RZgiSfoX2— iDuskk (@iDuskk) October 6, 2017
Casey Neistat's video was not about the Las Vegas attack or explaining the attack, it was a fundraiser video set to raise funds for the victims and their families. To the time of this publishing, the GoFundme page has raised over 285 thousand dollars for the victims, with GoFundme themselves donating 50 thousand. According to the donation page all the funds will go to the Direct Impact Fund. A 501(c)(3) organization that won't take fees or operating costs for their help in distributing relief to the victims.
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